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Aybige Durucan entered the fashion world by receiving styling training from Lasalle Fashion Academy in 2007. Continuing her education in New York, Aybige also gained in-depth knowledge in media and brand management by completing her Master's Degree in Media Management at Columbia University. During her time in New York, she styled for many magazines and gained international experience by working with celebrities. She returned to Türkiye in 2014 and gained significant experience in the management departments of corporate brands for 11 years.

As of 2024, Aybige, who rediscovered her passion for fashion, started to provide consultancy services in the fields of personal and corporate image consultancy, style consultancy, brand management and social media management. In her own consultancy firm, she develops effective strategies for brands and individuals, each benefiting from her professional experience in the sector. Aybige Durucan and her team are with you to create a strong, original and effective image for you.